Privacy Notice

The requested updates to your company name and email domains have been applied to the Privacy Notice below.

PRIVACY NOTICE (Last updated: November 2022)

Thank you for visiting our website, operated by RONGXIN INTERNATIONAL TRADE (HK) CO., LIMITED (the "Company"). We're committed to providing an exciting, safe online shopping experience and the high level of personal service the Company is known for. This commitment includes respecting and protecting the privacy of your personal information.

This privacy policy describes the types of information we collect from and about you when you visit our website (each a "Site"). The Sites, together with all of their functionality and features, are collectively referred to as the "Services." This policy also explains how the Company may use and share your personal information, and how you can control certain uses of it.

By using the Services, you agree to the collection, use and disclosure of your information as described in this privacy policy — including the transfer and storage of your personal information in the United States, Canada and/or Hong Kong — and to the Terms of Use, which are incorporated by reference. If you do not agree, please do not access or use the Services.

Q: What information does the Company collect? A: The Company may collect information from you or about you in the following ways:

From the Company's Interactions With You: We collect information from you and about your transactions and other interactions with us. This may happen when you use the Services, make a purchase, sign up for our catalog, newsletters or email lists, enter a sweepstakes, contest or other promotion, take part in a product review, survey or similar program, send a gift or virtual gift card to someone, or otherwise contact us. If you make a purchase, we may also collect your billing address.
Information You Provide About a Third Party: If you send a communication from the Services to someone else, we may collect that person's name, telephone number, email and/or shipping address.
Automatically on the Site: We — or our service providers — may use cookies, web beacons/pixel tags, log files, JavaScript and other technologies to collect certain non-personal information about visitors to our Site, users of our online services, and interactions with our emails and online advertisements, and to allow the Company to track analytics and statistical information. For example, we may collect information such as your browser type, operating system or mobile device model, pages viewed, links clicked, IP address, mobile device identifier or other unique identifier, sites visited before arriving at our website, how long you spend viewing or using the Site, how often you return, and other clickstream or usage data, as well as which of our emails you open, forward or click through. Collecting this information — and linking it to your personal information — helps us tailor our website and enhance your shopping experience by saving your preferences while you visit a particular site, and helps us identify features, promotions, advertisements and offers that may be of interest to you, and to retarget online and mobile ads to you across the computers or devices you use.
From Third Party Sources: We may acquire information from other sources to update or supplement the information you provide or that we collect automatically (for example, to validate or update your address or other demographic information), or when you connect with the Company through a third party (including social networks), based on your registration and privacy settings on those third-party sites.
Combination of Information: We may combine the information we receive from or about you — including what you provide to us, what we collect automatically through the Site, and information from other computers or devices you use — with information we collect or receive about you from other online and offline sources or third parties.
Third Party Analytics and Advertisements: We may also use third-party advertising, analytics and tracking tools to better understand who is using the Site and how, to improve the effectiveness of the Services and related content, and to help us — or those third parties — serve more targeted advertising to you across the Internet. These third parties may use technologies such as cookies, web beacons, pixel tags, log files, Flash cookies or other tracking technologies to collect and store non-personal information, and may combine information collected from your interaction with the Site with information from other sources. We do not have access to, or control over, how these third parties use cookies or other tracking technologies.

Q: What are my Tracking Options? A: Certain parts of the Site require cookies. By registering for and using the Services, you consent to the use of cookies. If you do not agree to the use of cookies, you cannot use the Services. Below is a description of the four categories of cookies and examples of how we use them to provide the Services to you:

Strictly Necessary Cookies: These cookies are essential to browsing and using a website's functionality — without them, the Services cannot be provided. We use them, among other things, to recognize and maintain your logged-in status throughout your visit and to manage your shopping bag.
Performance Cookies: These cookies collect information about how visitors use the Services — for example, which pages they visit and whether they receive error messages. This information does not identify you individually and is used in aggregate to improve our Services.
Functionality Cookies: These cookies allow us to remember choices you make about how you like to use the Services and to provide a more personalized experience — for example, your shipping country and currency preferences.
Targeting Cookies: These cookies are used to deliver online ads relevant to you and your interests, and to measure the effectiveness of advertising campaigns. They may be placed on the Services by us or by our advertising partners with our permission. For more on targeting cookies and how to control their use, please see the Internet-based Advertising section below.

Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices you may use. To understand your choices for receiving more relevant advertising or to manage your settings, please review the information below:

To learn more about managing your privacy and storage settings and opting out of third-party advertiser cookies, visit the Network Advertising Initiative's opt-out page at http://www.networkadvertising.org/managing/opt_out.asp and www.aboutads.info/choices, and follow the instructions provided. To opt out of Criteo advertising services specifically, please review the Criteo Privacy Policy at www.criteo.com/us/privacy-policy.
If you would like to prevent your data from being used by Google Analytics, Google offers a browser add-on that allows you to opt out, available at https://tools.google.com/dlpage/gaoptout/.
In addition, information about cookies — including how to refuse them — can be found at www.allaboutcookies.org. On your mobile device, you can also adjust your privacy and advertising settings to control whether you receive more relevant advertising.

We — or our service providers — may also use Flash cookies (also known as Local Stored Objects) or other similar technologies. A Flash cookie is a small data file placed on your computer using Adobe Flash or similar technology that may be built into your computer or downloaded and installed by you. We use these technologies to personalize and enhance your online experience, streamline processes, and personalize and store your settings. Flash cookies may help our visitors, for example, set volume preferences for video experiences, play games and complete surveys. They help us improve our websites by measuring which areas are of greatest interest to customers, and they may be recognized by other websites or by our marketing or business partners. Flash cookies are different from browser cookies, and the cookie management tools provided by your browser may not remove them. To learn how to manage privacy and storage settings for Flash cookies, visit http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html. Please note that if you disable Flash cookies or other similar technologies, you may lose access to certain features and services that make your online experience more efficient and enjoyable.

Q: How does the Company use the information collected? A: The Company may use the information we collect from and about you for any of the following purposes:

To validate, confirm, verify, deliver, install and track your order — including processing payment card transactions, arranging shipping, handling returns and refunds, keeping a record of your purchases, and contacting you about your orders (including by telephone) — or to service products you purchased from us.
To enhance your online shopping experience, including recognizing you and welcoming you back to the Site.
To send you catalogs, information, newsletters, promotional materials and other offerings from the Company or on behalf of our partners and affiliates.
To provide you with customized Site content, targeted offers, promotions and advertising — on the Site, through other third-party sites or apps, or via email or text messages — offered by the Company or other marketing partners that may be of interest to you.
To improve our sites, products and services, customer service, and the overall shopping experience.
To use your data in an aggregated, non-identifiable format for analytical and demographic purposes.
To protect the security and integrity of the Site and our business — for example, by preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users.
To contact you when necessary or when you ask us to, including responding to your questions and comments and providing customer support.
As otherwise described to you at the point of data collection.

Q: What information does the Company share with others? A: The Company may share the personal information we collect from and about you in the following ways:

Company Affiliates: We may share collected information with the Company's affiliated companies and with any future additions to the Company's family of affiliated companies.
Co-Marketing Partners: Certain areas of the Services may be provided in association with third parties, such as companies that provide products and services or rewards programs, or that run joint sales programs, sweepstakes, promotional campaigns and other co-sponsored events. These Services will identify the third party. If you choose to register for any products and/or services offered through them, you will either provide your information to both the Company and that third party, or the Company may share your information directly with the third party so they can deliver their products — and our products and services — to you.
Other Third Parties: The Company may share your information with select partners, affiliates and other third parties that we believe may have offers or content of interest to you.
Legal Disclosures; Safety: The Company may transfer and/or disclose the information we receive from and about you to comply with a legal obligation, to provide information to governmental authorities in accordance with applicable law, and when we believe in good faith that the law requires it. We also reserve the right to share information with legal authorities and other companies for fraud protection and credit risk reduction, to detect technical or security vulnerabilities, to enforce our Terms of Use or other applicable policies, or to otherwise protect the rights, property, safety or security of third parties, users of the Services, the Company or the public.
Sale of Business: In the normal course of business, we may sell or purchase assets. If another entity acquires all or part of the Company or its family of affiliated companies, information we have collected about you may be transferred to that entity. Similarly, if any bankruptcy or reorganization proceeding is brought by or against the Company or its affiliated companies, such information may be treated as an asset and sold or transferred to third parties. Should a sale or transfer occur, we will use reasonable efforts to require that the transferee use personally identifiable information provided through this website in a manner consistent with this Privacy Policy.
Service Providers: We use third-party service providers to perform certain services on our behalf, sharing information only when necessary for them to perform their duties.
Aggregate or Anonymous Non-Personal Information: We may also share or sell non-identifiable aggregate or anonymous information with our affiliates, agents, service providers, business partners or other third parties for their marketing or analytics use or for other lawful purposes. This type of information cannot be used to identify you personally.
Text Marketing and Notifications (if applicable): By entering your phone number at checkout and completing a purchase, or by subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed X per month. You can unsubscribe from further text messages by clicking the unsubscribe link. Sending text messages or using automations requires you to import phone numbers or recipient names into our system. We store and use this data to provide campaign analytics and results, including message delivery status, sent status and, in some cases, whether the purchase resulted in a sale. If you use our link shortener in text messages, we collect information on whether the link was clicked and use it to display results in your analytics. Any other third-party service you may choose to use outside the scope of smsbump.com (such as a third-party link shortener or GA tracking) will be governed by its own third-party policies, which you need to agree to. When we send text messages, we pass the data to our text message operator to fulfill delivery; information is shared with our operator only when a marketing campaign is initiated. If your recipients no longer wish to receive messages, they can reply with STOP or reach out to us at the email address below, and we will unsubscribe them.

Q: How can I view, update or remove my information? A: If you have made a purchase, you can contact our Customer Service Department at the email address listed in the "Contact Us" section below to access or update any of this information. Subject to applicable laws, you may also exercise your rights to request that we delete or restrict access to your personal data. We may need to retain data for legally permitted purposes; if so, we will explain this to you.

Q: What choices do I have about receiving communications from the Company? A: If you make a purchase, you will automatically receive promotional emails and direct mail from the Company. We give our customers the opportunity to "opt out" of having their information used for purposes not directly related to placing, processing, fulfilling or delivering a product order. If you prefer to opt out of receiving information or materials we think may be of interest to you, you have the following options:

Electronic Promotional Offers: You can opt out of receiving promotional emails at any time by clicking the "unsubscribe" link in any promotional email you receive. If you have an online account, you can also change your email preferences by logging into the "Your Account" section of the website.
Direct Mail Promotional Offers: To be removed from our catalog mailing list, please email a Customer Service representative to stop receiving paper catalogs.
Other Contact: In all cases, you may email us at the address listed in the "Contact Us" section below.

Q: What are California Privacy Rights? A: If you are a California resident, you may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes. To make such a request, please submit a written request to the following email address, specifying that you want a copy of the Company's "California Privacy Rights" notice: legal@luminouslix.com. Please include "Attn: California Privacy" in the subject line. We are not responsible for notices that are not labeled or sent properly, or that do not contain complete information. Please allow up to 30 days for us to process your request. You may submit such a request once per year. Non-affiliated third parties are independent of the Company; if you wish to receive information about your disclosure choices or to stop communications from such third parties, you will need to contact them directly.

Q: What about children's privacy? A: Protecting children's privacy is important to us, and the Site is not intended for children under the age of 13. We do not direct the Site to children, nor do we knowingly collect personal information from them. If you are not 18 or older, you are not authorized to use the Services. If the Company learns that a child under 13 has provided personally identifiable information to the Site, we will use reasonable efforts to remove it from our files. Parents should be aware that parental control tools are available online to help prevent children from submitting information without parental permission or accessing material that is harmful to minors.

Q: What about security? A: We have taken physical, administrative and technical steps to safeguard the information we collect from and about our customers and Site visitors. While we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee our security measures. When you enter sensitive information (such as credit card details) on our forms, we encrypt the transmission using secure socket layer (SSL) technology.

Q: What about other websites? A: Our website may include links to third-party websites that are not affiliated with the Company. These sites may send their own cookies to visitors, collect data or solicit your information, and their privacy policies may be very different from ours. We are not responsible for the privacy practices of these other websites and cannot guarantee the security of any personal information you provide to, or that is collected by, such third-party sites.

Q: Where and for how long is my data stored? A: Your personal information may be stored and processed on servers in the United States, Canada and/or Hong Kong and is subject to the laws of those jurisdictions. The servers and databases where information may be stored may be located outside the country from which you accessed this website, in countries where data protection and other laws may differ from those in your country of residence. Your personal information may be disclosed in response to inquiries or requests from government authorities, or to respond to judicial process in the countries in which we operate. You consent to any such cross-border transfer of your personal information. Personal information that we collect, access or process will be retained only as long as necessary to fulfill the purposes for which it was collected, as necessary for our legitimate business purposes, or as required or authorized by law. Personal information that is no longer required for those purposes will be destroyed, erased, or made de-identified or anonymous.

Q: What if I live internationally? A: Our digital operations are conducted, in whole or in part, in the United States, Canada and/or Hong Kong. Regardless of where you live, you consent to having your personal data transferred, processed and stored in those jurisdictions, and to the Company collecting and using your personal information in accordance with this Privacy Policy.

Q: How does the Company communicate changes to this Policy? A: Any changes to our Privacy Policy will be posted here so that you will always know what information we gather, how we may use it and whether we may disclose it to anyone. Your continued use of the Site after changes are posted means you accept those changes.

Q: Whom do I contact if I have additional questions or concerns about this policy? How do I lodge complaints? A: We welcome you to reach out if you have any questions or concerns about our privacy practices. Please feel free to contact Customer Service of RONGXIN INTERNATIONAL TRADE (HK) CO., LIMITED by email at service@luminouslix.com. For all unsubscribe requests, contact service@luminouslix.com. For privacy-related questions, contact service@luminouslix.com. We are transparent about how we collect and use personal information and welcome your questions and concerns. If you have a concern or complaint about how we handle your personal information, please contact us at service@luminouslix.com. If you believe we have not addressed your concerns, or if you otherwise choose to do so, you have the right to lodge a complaint with a supervisory authority in the country where you reside and/or the United States. You may also contact the US Federal Trade Commission regarding your concerns. For more information, please see https://www.ftc.gov/faq/consumer-protection/submit-consumer-complaint-ftc.